Global-E Online Q4 2024 Earnings Call Transcript

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Operator

Welcome to the Global E Fourth Quarter and Full Year twenty twenty four Earnings Announcement Conference Call. This call is being simultaneously webcast on the company's website in the Investor Relations section under News and Events. For opening remarks and introductions, I will now turn the call over to Erica Menon at Sapphire Investor Relations. Please go ahead.

Erica Mannion
Partner & Founder at Sapphire Investor Relations, LLC

Thank you, and good morning. With me today from GlobalE are Amir Shlokit, Co Founder and Chief Executive Officer Ofer Koren, Chief Financial Officer and Nir Debi, Co Founder and President. Amir will begin with a review of the business results for the fourth quarter and full year of 2024. Ofer will then review the financial results for the fourth quarter and full year of 2024, followed by the company's outlook for the first quarter and full year of 2025. We will then open the call for questions.

Erica Mannion
Partner & Founder at Sapphire Investor Relations, LLC

Certain statements we make today may constitute forward looking statements and information within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions of The U. S. Private Securities Litigation Reform Act of 1995 that relate to our current expectations and views of future events. These forward looking statements are subject to risks, uncertainties and assumptions, some of which are beyond our control. In addition, these forward looking statements reflect our current views with respect to future events and are not a guarantee of future performance.

Erica Mannion
Partner & Founder at Sapphire Investor Relations, LLC

Actual outcomes may differ materially from the information contained in the forward looking statements as a result of a number of factors, including those set forth in the Risk section titled Risk Factors and our Prospectus filed with the SEC on 09/13/2021, and other documents filed with or furnished to the SEC. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this call. You should not put undue reliance on any forward looking statements. Although we believe that the expectations reflected in the forward looking statements are reasonable, we cannot guarantee that future results, levels of activity, performance and events and circumstances reflected in the forward looking statements will be achieved or will occur. Except as required by applicable law, we make no obligation to update or revise publicly any forward looking statements whether as a result of new information, future events or otherwise, after the date on which these statements are made or to reflect the occurrence of unanticipated events.

Erica Mannion
Partner & Founder at Sapphire Investor Relations, LLC

Please refer to our press release dated 02/19/2025 for additional information. In addition, certain metrics we will discuss today are non GAAP metrics. The presentation of this financial information is not intended to be considered in isolation or as a substitute for or superior to the financial information prepared and presented in accordance with GAAP. We use these non GAAP financial measures for financial and operating decision making and as a means to evaluate period to period comparisons. We believe that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects and allow for greater transparency with respect to key metrics used by management in its financial and operating decision making.

Erica Mannion
Partner & Founder at Sapphire Investor Relations, LLC

For more information on the non GAAP financial measures, please see the reconciliation tables provided in our press release dated 02/19/2025. Throughout this call, we provide a number of key performance indicators used by our management and often used by competitors in our industry. These and other key performance indicators are discussed in more detail in our press release dated 02/19/2025. I will now turn the call over to Amir, Co Founder and CEO.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

Thank you, Erica, and welcome everyone to our fourth quarter and full year twenty twenty four earnings call. 2024 was yet another record breaking year for us here at Globally as we continue to diligently execute on our strategy and further solidify Globally's leadership position in the global e commerce space. 2024 was brought to a great close by a fourth quarter, which was our strongest quarter ever and came in well above our guidance on all metrics. We finished Q4 with a record $1,710,000,000 in GMV, up 44% year on year. And with record revenues of $263,000,000 up 42% year on year, supported by the strong performance of our merchants over the holiday sales period including the Black Friday and Cyber Monday weekend.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

The adjusted gross profit margin for Q4 was nearly 46%, up almost three thirty basis points from the same quarter of last year. Gross margin expansion, coupled with our continued focus on operational excellence and execution enabled us to reach a key milestone in our journey in Q4. For the first time ever, our quarterly adjusted EBITDA margin crossed the 20% mark, which was the long term profitability target we set for ourselves at the IPO less than four years ago, landing at 21.7% or $57,100,000 reflecting more than 62% growth compared to the same quarter last year. Such increased profitability coupled with the usual seasonality effect yielded accelerated cash generation with the business generating nearly $130,000,000 in operational cash flows in Q4. Not only that, but in Q4, we reached GAAP profitability for the first time since the IPO, another incredible milestone for us.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

We expect 2025 as a full year to exhibit for the first time in our history as a public company a strong GAAP profitability as well on top of the continuation of our multi year strong free cash flow generation. As we report to you today the results for 2024, we are quickly approaching our fourth anniversary as a public company. As such, it is an opportunity to pause and reflect on our growth journey over the last few years and what an incredible journey it has been. GMV for the full year of 2024 came in at close to $4,860,000,000 and revenues for the full year came in at almost $753,000,000 This is more than six times the GMV and 5.5 times the revenue we had in 2020, the last full year prior to our IPO just four years ago. Our annual adjusted gross profit reached nearly $350,000,000 in 2024, more than eight times what we had in 2020 as our top line growth was coupled with a robust expansion of our adjusted gross profit margin from just 32% at IPO to 46.5% in 2024, an increase of 14.5 percentage points or more than 45% during this four year period.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

Moreover, adjusted EBITDA for 2024 was roughly $141,000,000 growing even faster at almost 11 times compared to 2020 and representing a staggering compounded annual growth rate of over 80%, driven primarily by our operational leverage and commitment to cost control coupled with our track record of delivering fast and durable growth. Accordingly, net operating cash flows grew to nearly $170,000,000 for the year, yielding a cash and cash equivalents balance of nearly $500,000,000 at the end of twenty twenty four. As such, we believe that our consistent growth trajectory together with our strong cash generation ability will provide the necessary fuel to support our growth plans in the future as well, both organic and inorganic. Looking back at the last four years, I feel enormous pride in what our global team of remarkably dedicated globally professionals, now more than 1,000 people strong around the globe, has managed to accomplish, achieving and surpassing the key financial and strategic goals we have set for ourselves. We managed to beat our start of the year annual GMV guidance in every single year since going public, despite occasional intra year macro headwinds and challenges we had to push through.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

Also setting a new record in GMV bookings each year with 2024 being no exception to that. But such growth did not come at the expense of profitability. As As I already noted, our relentless focus on efficiencies and cost control enabled us to beat the aspirational long term profitability target we set for ourselves at the time of the IPO. We crossed the 40% adjusted gross profit margin mark already several quarters ago, and now we crossed the 20% adjusted EBITDA margin milestone as well. Beyond the massive growth in all our financial metrics, over the past four years, we also managed to achieve the ambitious strategic goals we set out to conquer when we IPO ed.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

On the platform side, we continue to expand the suite of capabilities and solutions we offer to our merchants, added multiple capabilities across all areas of global e commerce and sharpened our data capabilities and insights, all aimed at further growing our merchant business. In parallel, we significantly expanded our total addressable market or TAM in recent years by extending our global geographical footprint from just nine outbound markets operated in 2020 to the 39 outbound markets we currently support as well as by broadening our platform scope to enable more multi local offerings to serve the needs of large global merchants as well as consumer electronic brands. We also launched our SMB and demand generation offerings based on the flow and border free acquisitions respectively. From a merchant perspective, post IPO, we have made strategic investments in cultivating several new verticals, including sports clubs and consumer electronics, investments which have been paying off as we continue to onboard more and more such brands. As an example, the latest consumer electronics brand that recently went live on globally is Logitech, one of the world's largest and most innovative providers of computer peripherals, input devices, gaming accessories, audio and video gear and smart home devices.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

We are grateful for the opportunity to support the amazing team at Logitech and their ever growing focus on direct to consumer sales worldwide. More broadly, as we prepare to enter our fifth year as a public company, we are in high gear with our engines firing on all cylinders as our global team pushes forward along all our strategic pillars. On the new GMV front, looking back at Q4 twenty twenty four, we saw many new brands joining the platform and going live across all geographies. In The U. S, the successful shaporer brand Spanx went live as did Thursday Boots, the upcoming jewelry brand KAZAR and the web store of famous luxury fashion designer Tom Ford.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

Europe saw many new brands go live as well, including Spanish brand, Tust, Italian fashion brand, Slower, UK footwear brand, Phoebe Filho, German brand, Ivy Oak, Swiss running gear brand, Compressport, famous Austrian lingerie brand Triumph, French brands, Zappa and Mollie and the successful Finnish pet brand, Huta. So now all European dogs can enjoy their unique pet gear and clothing. The APAC region saw its fair share of go lives as well. In Japan, we went live with Komei, one of Japan's largest retailers of secondhand goods with Kyoto based watch brand Koo, with novelty brand Taito and with the Japanese tailored shirt brand, Kamakura shirt. We also went live with the renowned Korean cosmetics brand, Deepology and with the Australian fashion brands, Zoe Craftsman and Second Left to name a few.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

Besides adding new merchants, we also continue to expand the scope of our business with existing merchants and merchant groups. During Q4, we added Romania and Croatia to the list of markets we operate for Adidas, went live with a new outlet site for our long standing merchant, John Smedley and added Sterasan, the third brand to go live with us out of the Swiss Poli Fashion Group. As we strive to fulfill our mission of powering better global e commerce, we continue to invest in adding new services and new functionality to support the diverse needs and aspirations of merchants of all sizes and across all geographies. During Q4, our product and engineering teams concentrated on deploying several key new capabilities. Those included, among other things, a new revamped returns portal and returns process improvement, including new consolidated return options in Key Lane, support for B2B imports for relevant merchants known as Re B2C, an enhanced Live View as part of our merchant portal and several enhancements for our borderfree.com demand generation platform.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

As we remain the leader of global e commerce as a service, we believe we are uniquely positioned to continue harnessing our unparalleled and fast growing data estimate, our accumulated know how and our unique expertise building and perfecting more and more services and capabilities for the benefit of new and existing merchants. Our robust product development pipeline as well as our continued investment in R and D are aimed at achieving just that. That is true also with regards to Shopify managed market, where we continue to work hand in hand with our partners at Shopify and invest in adding new features and functionalities to the Managed Markets offering aimed at making it applicable to a wider range of merchants on the Shopify platform. Another key area we continue to invest in is technological innovation with emphasis on harnessing the power of artificial intelligence to improve both customer and merchant experience as well as drive productivity and efficiency within our internal operation. One such innovation, which we have already discussed in the past is our successful customer services chatbot, Utilizing a specially trained version of the ChatGPT large language model, the chatbot is already handling a large percentage of customer ticket, almost half of which are solved by the bot in real time to the full satisfaction of the customer.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

And we are constantly broadening the scope of issues the bot can handle. For example, now when customers approach customer services wanting to return a product, instead of being redirected to a returns portal, they can finish the entire process right there vis a vis the bot and get a return label, all the relevant implementation and clear instructions on how to proceed. Another example of a proprietary tool we are starting to experiment with is automatic AI assisted localization of merchant site text and visual content aimed at transforming the way merchants manage multilingual content on their site. Once operational, through this service, we plan to offer merchants instant high quality translation tailored to the specific context of their brand with minimal efforts, while maintaining the merchants' control over the final result through a resource management system, enabling edits and updates by human translators when needed. We are also continuing to develop and deploy internal automated systems aimed at increasing operational efficiency.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

A recent example is an automated system developed by our innovations team designed to streamline the handling of payment dispute and potentially lower unforced chargebacks. Other examples include AI powered tools that could enable internal users and software developers to interact more easily with our data, our knowledge bases and our code base using natural language, as well as AI based tools like Copilot and others that are designed to accelerate coding as well as testing and quality assurance. In summary, we are extremely pleased with our achievements and results for the past few years since the IPO, as well as with the results of 2024 in particular. We are even more excited about the many growth opportunities that lie ahead of us in 2025 and beyond across all our strategic pillars. From a financial perspective, besides the continuation of our solid growth trajectory, 2025, our fifth year as a public company, is set to bring with it two significant milestones.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

First, as mentioned already, 2025 is expected to be globally's first GAAP profitable year as a public company. We exhibited positive and improving adjusted EBITDA and free cash flow figures every single year since we went public. But this year, we also expect to be GAAP profitable for the full year and hit our 20% adjusted EBITDA long term IPO target for the full year, which are both very significant milestones for us. The second important milestone for us is that in the back half of 2025, we are expected to cross for the first time ever an annual run rate of $1,000,000,000 in revenue and likely finish 2025 just shy of the $1,000,000,000 mark for the full year. The journey from $0 to $1,000,000,000 in revenues over the past twelve years has been an amazing one and we're only getting started.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

And with that, I will hand it over to Ofer to dive deeper into our quarterly and annual financial results as well as our outlook for Q1 and for the full year 2025.

Ofer Koren
Ofer Koren
CFO at Global-E Online

Thank you, Amir, and thanks to everyone for being with us today for our earnings call. As Amir mentioned, we are truly excited about our Q4 and fully results for 2024. I'd like to point out again that in addition to our GAAP results, I'll also be discussing certain non GAAP results. Our GAAP financial results along with the reconciliation between GAAP and non GAAP results can be found in our earnings release. Looking at the full year of 2024, it was another year of strong growth for us with the business firing on all cylinders.

Ofer Koren
Ofer Koren
CFO at Global-E Online

GMV and revenue grew 3732% year on year respectively. Adjusted gross profit grew even faster at 43%, reflecting an adjusted gross margin of 46.4% for the year, up three fifty basis points from 2023. Adjusted EBITDA grew a staggering 52% to slightly more than hundred and $40,000,000 reaching an adjusted EBITDA margin of 18.7% on an annual level. Furthermore, 2024 was another record year of free cash flow generation, which amounted to $167,000,000 reflecting a free cash flow margin of 22.2%. Throughout 2024, our existing merchant base continued to stay and grow with us as reflected in our annual NDR rate of 119% and GDR rate of 93.5%.

Ofer Koren
Ofer Koren
CFO at Global-E Online

It is important to note that GDR and NDR were negatively impacted by the out of the ordinary bankruptcy of Ted Baker and by several border free merchants that chose not to replatform to the globally platform. NDR and GDR excluding the out of the ordinary churn for 2024 is at close to 12397% respectively. Zooming into Q4, the quarter exhibited strong rapid growth and robust cash generation as we continue to execute and tap into the global direct to consumer e commerce opportunity. We have experienced accelerated growth of GMV in Q4 as we generated $1,710,000,000 of GMV, an increase of 44% year over year. The rapid growth was driven by strong consumer demand, which remains volatile and significant contribution from new merchants such as Harrods and Victoria's Secret that have onboarded successfully to our platform in recent months.

Ofer Koren
Ofer Koren
CFO at Global-E Online

In Q4, we generated total revenue of $262,900,000 up 42% year over year. Service fee revenue were $117,300,000 up 30% and fulfillment services revenue were up 53% to $145,600,000 The faster growth of fulfillment revenue compared to service fee revenue was mainly driven by the bankruptcy of Ted Baker to which we provided demand generation services with a high service fee take rate. Fulfillment services revenue growth was also positively impacted by the GMV mix. Moving down the P and L, growth in non GAAP gross profit continued to outpace revenue growth. In Q4, non GAAP gross profit was $120,900,000 up 53% year over year, representing a gross margin of 46% compared to 42.7% in the same period last year.

Ofer Koren
Ofer Koren
CFO at Global-E Online

The gross margin has slightly decreased compared to Q3, mainly due to the higher share of fulfillment revenue. GAAP gross profit was $118,700,000 representing a margin of 45.1%. Moving on to operational expenses, we remain committed to investing in the growth and improvement of our platform to further enhance our offerings. R and D expense in Q4 excluding stock based compensation was $24,100,000 or 9.2% of revenue compared to $18,200,000 or 9.8 percent of revenue in the same period last year. Total R and D spend in Q4 was $28,300,000 We also continue to invest in sales and marketing to solidify our pipeline, while maintaining efficiency.

Ofer Koren
Ofer Koren
CFO at Global-E Online

Sales and marketing expense, excluding Shopify related amortization expenses, stock based compensation and acquisition related intangible amortization was $29,800,000 or 11.3% of revenue compared to $17,800,000 or 9.6% of revenue in the same period last year. Shopify warrant related amortization expense was $37,400,000 Total sales and marketing expenses for the quarter were $70,900,000 General and administrative expenses excluding stock based compensation and acquisition related contingent consideration was $10,700,000 or 4.1% of the revenue compared to $8,600,000 or 4.6% of revenue in the same period last year. Total G and A spend in Q4 was $14,300,000 Adjusted EBITDA for the quarter totaled $57,100,000 representing a 21.7% adjusted EBITDA margin increasing by 62% from $35,200,000 or 19% margin in the same period last year. As Amir mentioned, this marks another key milestone in our journey as we have been able to hit our adjusted EBITDA long term target set prior to our IPO. Despite the impact of the Shopify warrant related amortization expense, Q4 twenty twenty four marks our first quarter of GAAP profitability as a public company and net profit for the quarter was $1,500,000 compared to a net loss of $22,100,000 last year.

Ofer Koren
Ofer Koren
CFO at Global-E Online

Switching gears and turning to the balance sheet and cash flow statement, we ended 2024 with $474,000,000 in cash and cash equivalents, including short term deposits and marketable securities. Cash generation has accelerated with operating cash flow in the quarter at 129,300,000 compared to an operating cash flow of $93,500,000 a year ago, driven mainly by adjusted EBITDA growth and working capital dynamics. Moving to our financial outlook and guidance for 2025. Despite the prevailing macro related uncertainties, we expect 2025 to be another year of fast growth and improved adjusted EBITDA for globally. For Q1 twenty twenty five, we are expecting GMV to be in the range of $1,210,000,000 to $1,250,000,000 At the midpoint of the range, this represents a growth rate of 32% versus Q1 of twenty twenty four.

Ofer Koren
Ofer Koren
CFO at Global-E Online

We expect Q1 revenue to be in the range of $184,500,000 to $191,500,000 At the midpoint of the range, this represents a growth rate of 29% versus Q1 of twenty twenty four. For adjusted EBITDA, we are expecting a profit in the range of $29,500,000 to $33,500,000 For the full year of 2025, we anticipate GMV to be in the range of $6,190,000,000 to $6,490,000,000 representing over 31% of annual growth at the midpoint of the range. In other words, we expect GMV growth to remain strong, although growth rates are expected to be lower compared to H2 twenty twenty four, driven mainly by normalizing consumer demand, which has been on the higher side in the last few months of 2024. Revenue for the year is expected to be at the range of $917,000,000 to $967,000,000 representing a growth rate of 25% at the midpoint of the range. Revenue growth is expected to be somewhat slower compared to GMV growth as we expect the overall take rate to decline during 2025.

Ofer Koren
Ofer Koren
CFO at Global-E Online

The lower take rate expected is driven mainly by our estimates that large merchants will increasingly adopt more multi local or three B2C strategies as means to manage the risk of rising cross border tariffs, which are being put in place by The U. S. And some of its trading partners worldwide. Even with that, as Amir mentioned earlier, we believe we can potentially reach another significant milestone in 2025 as in the second half of the year our revenue annual run rate is expected to cross the $1,000,000,000 mark for the first time. We expect adjusted EBITDA to continue to perform well and adjusted EBITDA margins to expand, thanks to our increased efficiencies and economies of scale.

Ofer Koren
Ofer Koren
CFO at Global-E Online

For adjusted EBITDA, we're expecting a profit of $179,000,000 to $199,000,000 representing over 34% growth at the midpoint of the range, allowing us to reach our long term goal of 20% adjusted EBITDA margin in 2025. Moreover, 2025 is expected to be our first full year of GAAP profitability as a public company, as the Shopify warrants related amortization activity is expected to decrease significantly in Q2 of twenty twenty five and to be gone in the beginning of twenty twenty six. In conclusion, we have reached and surpassed the long term targets that we have set prior to our IPO in 2021 and we believe there is still a long runway in front of us. We believe now is the right time to share our thoughts about next phases of growth for Globally and we will share our strategy, business initiatives and financial targets for the future during our upcoming inaugural Investor Day on March 11 in New York City. Hope to see you there.

Ofer Koren
Ofer Koren
CFO at Global-E Online

And with that, Amir, Nir and I are happy to take any of your questions. Operator?

Operator

Thank Your first question is from Andrew Baut from Wells Fargo. Your line is now open.

Andrew Bauch
Andrew Bauch
Director - Equity Research at Wells Fargo

Hey guys, thanks for taking the question and congratulations on a fantastic year. I'll ask both of my questions upfront. I mean the first quarter guide just unpacking that implies a pretty meaningful deceleration from the momentum that you showed in the fourth quarter and despite the easier comp from first quarter twenty twenty four. So maybe if you could just kind of help us understand the conservatism that's baked in there. And then my follow-up would be on the managed market solution, by our estimates you delivered north of $250 of GMV in 2024, basically off of essentially zero in 2023.

Andrew Bauch
Andrew Bauch
Director - Equity Research at Wells Fargo

So is it fair to assume that you can add a similar amount of GMV dollars in 2025 as you did 2024? Thanks again.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

Andrew, thanks. So I'll start just in terms of the growth rates for the first quarter. So in general, for the first quarter and for 2025, in general, we are happy with what we are looking at and we believe the GMV is going to continue to grow fast over 30% as is reflected in our guidance. There is, I would say, somewhat slower growth expected in revenues. And the main reason for that is the what we expect would be the effect of the tariffs that are being imposed by The U.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

S. And by some of its trading partners, as we believe it will drive more merchants to adopt either 3B2C or even multi local strategy as a means to manage the risks of these growing tariffs and that will inherently lower the take rates on that and that's what we baked into our guidance going forward.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

Hi. As for your second question, Andrew, it's Neil. We do expect managed markets to remain around the 5% of our overall GMV as we and Shopify are currently focused on enhancing the merchant experience and simplicity in order to support reaching in the longer term a larger addressable market. So we do expect that to grow this year at a pace which is which would keep it as it was last year as share of our activity. But going forward, I think in future years with the build we're doing now, we do have high hopes

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

for the significant contribution.

Ofer Koren
Ofer Koren
CFO at Global-E Online

And just to add that in terms of the deceleration from Q4 to Q1, in the second half of twenty twenty three, as you know, we've onboarded many merchants including some large ones. And those large ones have performed very well in Q4 and they are actually skewed more than others towards Q4. So that will have an impact on our following quarters. In addition to that, we saw very strong consumer demand in the last few months of 2024 and we assume a certain normalization going into 2025.

Operator

Thank you. Your next question is from Samad Samana from Jefferies. Your line is now open.

Samad Samana
Samad Samana
Managing Director at Jefferies Financial Group

Hi, good morning and congrats on the strong close to 2024. Maybe just a follow-up on the take rate and the impact of tariffs. I guess, are you already seeing merchants come into you and say that they're rethinking either the fulfillment strategy, which impacts which results in a more multi local or that they're going to start making operational changes in advance of tariffs being applied or is this just you anticipating that? Maybe give us a little bit more clarity on the feedback that merchants have given you? And then I have a follow-up.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

Hi, Samad. Yes, we do see already from existing merchants a growing interest in the changes that are upcoming trading into The U. S. And the fear of, I would say, an ongoing tariff war. As part of it, we did see merchants reaching to us to ask our advice and guidance as to what would be a good solution for them that will not implicate them in high operational and CapEx.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

And actually most of them are looking at either using our free B2C option or actually going multi local completely. So this by nature will have effect down the year on the take rates as reflected in the guidance. On the other hand, we do see greater interest from prospects that are not currently with Globally that are looking for solutions as well and understand that with a partner like Globally, they can expedite and make much more efficient those setup towards the new changes and the ever changing environment. It's not only the changes themselves, it's the ability to adapt for frequent changes that retailers and brands are facing hard time to do within the internal tech stack. So overall, I believe that into the long term, it might yield the complexity, might yield a positive effect for globally, As we've seen in the past when Brexit occurred, so it had a short term, I would say, impact on take rates, on consumptions, but over time it created a lot of push to additional merchants to join the GlobalIP platform.

Samad Samana
Samad Samana
Managing Director at Jefferies Financial Group

Great. That's helpful. And then maybe just as I think about the progression of 2025, obviously you have the 1Q guidance, but Ofer, can you help us understand what you're assuming from an NRR perspective? And if you think that maybe just any anticipated large merchant go lives like you've experienced in the last couple of years and we should be aware of as we're setting our model for the year?

Ofer Koren
Ofer Koren
CFO at Global-E Online

Sure, Samad. So regarding I'll start from the end. The new merchants, we came in today. We had a very strong year in terms of sales in 2024 and we started the year with a very nice backlog of merchants that are expected to go live within 2025. None of them, no single merchant that is as large as we saw in the last few months of 2024, but the aggregated number is very solid.

Ofer Koren
Ofer Koren
CFO at Global-E Online

So we expect those merchants to contribute gradually into the numbers of 2025. Remind me what was the first part of the question?

Samad Samana
Samad Samana
Managing Director at Jefferies Financial Group

Can you guys hear me?

Samad Samana
Samad Samana
Managing Director at Jefferies Financial Group

What are you assuming for

Samad Samana
Samad Samana
Managing Director at Jefferies Financial Group

net revenue retention in 2025?

Ofer Koren
Ofer Koren
CFO at Global-E Online

Yes. Thank you for that. Yes. Sorry for not remembering that. So for net revenue retention, we expect similar numbers to what we have seen in 2024, maybe slightly lower as the larger scale that we are at.

Ofer Koren
Ofer Koren
CFO at Global-E Online

It is becoming gradually more challenging to maintain the same numbers, but we expect it to come close to what we have seen in 2024.

Operator

Thank you. Your next question is from James Faucette from Morgan Stanley. Your line is now open.

James Faucette
James Faucette
Analyst at Morgan Stanley

Great. Thanks very much. Wanted to just quickly touch on the another element of the NRR accelerator that you mentioned as it relates to border free merchants who chose not to replatform with Globally. Can you just give us a little insight as to what those discussions were like or why those decisions were made and how you feel about at least some of those customers becoming Globally customers in the future?

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

Hi, James, it's Nir. So basically just to start with overall, most of the GMV out of the border free platform either already migrated or churned. So we see less impact going forward than what we've seen on 2024 numbers. But those merchants that were mentioned that did not migrate to Globally, actually the vast majority had other priorities and to invest in an integration with Globally. The typical merchant is much more traditional merchants from department stores and in traditional retail in The U.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

S. They have their own priorities due to the current situation and many of them decided not to unfortunately of those that did not move decided not to invest in integration currently. With some of them, however, we are still in discussions. So I do assume that there is an opportunity that over time once the urgent priorities are done, we will see some of it actually coming back as a new merchant into the globally platform. However, on those that actually migrated to globally, we are very happy with the results.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

We have seen a great traction. We've seen their sales going up. We've seen much better conversion out of their current traffic. So all in all, what we wanted to achieve with them, we did see it becoming a reality. So we're quite optimistic on the growth trajectory with them.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

And as I said, going forward, the factoring on our NDR, NRR is going to be much lower.

Operator

Thank you. Your next question is from Chris Zhang from UBS. Your line is now open.

Christopher Zhang
Christopher Zhang
Analyst at UBS Group

Hi, thanks for taking our question. First question is about your revamped water free operating the demand gen service. Can you maybe talk about your progress on that in terms of the merchant onboarded, the progress towards monetization and how much of the impact has been baked into your take rate for 2025? And then my second question is about the free cash flow conversion in 2025 and especially the taxes or the tax rate you're going to pay in 2025? Thank you.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

Hi, great. Thank you for your question. It's Neil. So yes, we have launched borderfree.com, which is our demand generation initiative in, I would say, sometime in Q4. It wasn't early October.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

It was late October, but we launched it. And we are very happy with the initial traction we've seen so far, both with the current merchant adoption out of the Board, out of the globally platform, as well as the shopper usage. We do believe that it will be a strategic pillar in the coming years to drive more traffic to our merchants, growing their business with a significant and growing share of the demand coming from globally, as well as setting us another competitive edge to the market in order to bring in additional GMV to globally. So all in all, we're very happy with the initial traction. I will pass to also for the second half.

Ofer Koren
Ofer Koren
CFO at Global-E Online

Hi, Chris. Thank you for the question. Regarding free cash flow, as in previous years, we expect it to be slightly above our adjusted EBITDA. So that's the short answer.

Operator

Thank you. Your next question is from Brian Pearson from Raymond James. Your line is now open.

Brian Peterson
Brian Peterson
Managing Director at Raymond James Financial

Thanks gentlemen and congrats on the strong close to 2024. So I'd love to hear what you guys have seen so far starting 2025. I know you mentioned a very strong demand through the holiday season, but anything you'd call out in terms of GMV trends as we start 2025 and any color by region?

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

Yes, Brian, it's Neil. So we have seen after a very strong peak period and also before that slightly before that in the second part of Q3 where we've seen a strong consumer demand. We did see some normalization coming into 'twenty five and we expect it to go into something that is much more closer to our normal trend of the multi year trend that we've seen in consumer demand driving same store sales. Most countries behave the same. I think that we have seen some slight weakening in The UK in the consumer demand into The UK.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

But outside of that, we are currently seeing back to normalization slightly lower than what we've seen, but already embedded into our guidance.

Brian Peterson
Brian Peterson
Managing Director at Raymond James Financial

Got it. And maybe just a follow-up as we're thinking about take rates. I'm just curious, what are newer merchants to the platform thinking about multi local? I know there's some mix dynamics with enterprise, but I'd love to understand, as we think about the expectations for the 2025 guidance, what should we be assuming about take rates longer term as we think about the mix of multilocal versus nonmultilocal? Thanks guys.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

I will start and I will pass it off. In terms of the new merchants, I think that the multi local enabled globally to address a new term. It opened an addressable market that globally could not reach before. If you look just in January and Amir mentioned it, late January, early February, we launched Logitech. Logitech is our strongest consumer electronics brand to date.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

This was not in our term if you just take it back two to three years ago where we didn't have the capability to do multilocal. So yes, by nature it's in a lower take rate because a multilocal either you don't have a fulfillment take rate at all or that you have at a very low take rate versus a cross border. However, it does open a new addressable market for us. In terms of how we see it playing over time, I would let also give more clarity.

Ofer Koren
Ofer Koren
CFO at Global-E Online

I think that over time, we should see multi local beyond what Amir just mentioned regarding $20.25, share. And this is one because as Amir just mentioned, there is an opportunity there and we are pursuing that opportunity for consumer electronics and other merchants that have local inventory as well. And on top of that, we see over time a gradual shift with very large merchants and it makes sense for them to open another inventory center, let's say, if The U. S. Merchants in Europe or the other way around, if it's European merchants in The U.

Ofer Koren
Ofer Koren
CFO at Global-E Online

S. So we see that also over time. So we do expect a gradual increase in multi local over time.

Operator

Thank you. Your next question is from Brent Bracelin from Piper Sandler. Your line is now open.

Brent Bracelin
Brent Bracelin
Sr. Research Analyst at Piper Sandler Companies

Thank you. Good afternoon. Amir, Nir, appreciate the early feedback on tariffs. A lot of questions that we have there. It sounds like that's adding a new layer of complexity and while it might impact volumes could also drive more merchants your way.

Brent Bracelin
Brent Bracelin
Sr. Research Analyst at Piper Sandler Companies

My question is related. It's on the potential suspension of the de minimis exemption rule here in The U. S. For duty free goods under $800 How would the suspension of that rule impact the business? It is would that add another layer of complexity and potentially impact volumes, but drive more merchants to the platform?

Brent Bracelin
Brent Bracelin
Sr. Research Analyst at Piper Sandler Companies

Walk through specifically what you're seeing merchants discuss with you around the de minimis expense rule?

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

Hi, Brent, it's Neil. So indeed, we do expect the suspension of de minimis to have an effect both on the consumer demand with affected HS codes that would see an increase that can be not the 10% that were actually levied on the product, but can be anything between 25% to 35% because there are ongoing duties that today don't kick in because they are over the order is below the de minimis of the 800. So this chain would have an effect that not only the 10% would kick in, but the entire 30% on average might kick in making the order from foreign cities into The U. S. For those specific ages more expensive.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

This is what the merchants are facing. That's why a three B2C model where the merchant would actually import it on a wholesale basis to avoid paying high tariffs on duties on the retail value, but do it on the wholesale and then sell it domestically, we will see it coming more. As well as an increasing demand for solutions to duty reclaim, because if duties are kicking in now in The U. S. And 15% on average of goods are actually going back into the origin country, then duty reclaim would become much more critical because it can save 2% or 3% on the trading costs.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

So we do see a lot of interest coming around it for merchants in order to gear themselves to have an optimized, I would say, cost structure and profitability, while not bumping up prices to The U. S. Consumer, at least not at tens of percent. So we do believe this will create a lot of interest in our services as globally is geared to give a comprehensive suite of services on duty reclaim for the returns into supporting 3B2C that for merchants to do by itself is super complex to do if at all. So we do believe that there will be uncertainty.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

It might affect short term consumption, but overall in the longer term, we do expect it will behave the same as we've seen in Brexit, where overall it created much more demand to our service.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

And I would just add to that, Brent, what as Nir alluded to earlier, it's not just the magnitude, the impact of either the tariffs or the change in de minimis, it's also the velocity in which these changes are coming and we've seen that over the last few weeks and it's probably not going to end there. There are going to be retaliatory actions back and forth. So it's not just the tariffs themselves, it's the ability to handle and keep on training in a streamlined way in the face of all these rapid changes in the market. And that's as we said, that's part of the value that globally brings to the merchant.

Operator

Thank you. Your next question is from Koji Ikeda from Bank of America. Your line is now open.

Koji Ikeda
Koji Ikeda
Analyst at Bank of America

Yes. Hey, everybody. Thanks for taking the question. I wanted to ask another question on take rates. And so when I look at the original 2024 guide right at the midpoint, I think the take rate assumption there was for 16% for 2024, but the year ended up a little bit below that at 15.5%.

Koji Ikeda
Koji Ikeda
Analyst at Bank of America

And so when I look at the 2025% guide, right smack at the midpoint, that's 14.9%. And I do appreciate the multi local and the tariff dynamic there. But I wanted to really understand how conservative the take rate assumptions are this year versus last year? And what are some of the factors maybe outside of multi local and tariffs that could drive a higher or lower overall take rate versus the guide? Thank you.

Ofer Koren
Ofer Koren
CFO at Global-E Online

Sure, Koji. It's Ofel. I think that looking at as we always do when we got into DC, we learned from experience. We obviously looked at last year guidance versus actual execution as an input for the 2025 budget and guidance. And I would say that the 2025 guidance is thoughtful and it's based on our best estimation at this point in time.

Ofer Koren
Ofer Koren
CFO at Global-E Online

As we mentioned, we expect take rates to decrease mainly on the back of higher multi local share that is pushed by the tariffs and considerations of merchants. And we hope that we will hit the number in order to what can drive this upwards is faster penetration of value added services. This could definitely support take rates. And what could impact it negatively is if we see a higher share of multi local compared to what we expect to see.

Operator

Thank you. Your next question is from Patrick Walravens from JMP. Your line is now open.

Patrick Walravens
Analyst at Citizens JMP Securities, LLC

Great. Thank you. I wanted to go back to Ed Baker. So after, I guess, in August of last year, you guys guided down, I think it was like by about ten million dollars because of the bankruptcy at Ed Baker and at the time here in The U. S.

Patrick Walravens
Analyst at Citizens JMP Securities, LLC

When you went to the website, it was offline, but now it's back, I guess, under U. L. A. C. Do you get that business back?

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

So the business that actually went bankrupt was actually resolved, so there is a new partner managing it. We are, as we do with other prospects now, work in order to be connected, but it's a completely different tech stack. It's a completely different owner. It's like selling to a new client again. It's part of our pipeline.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

And hopefully, we would be able to have to be able to work with them.

Operator

Thank you. Your next question is from Mark Zukatoy from The Benchmark Company. Your line is now open.

Mark Zgutowicz
Equity Research Analyst at The Benchmark Company LLC

Thank you and congrats on the GAAP profitability milestone. Just two quick ones for me over on the '25 guidance. Just curious what the services take rate assumption is? And then as it relates to Shopify managed markets, I was hoping you could confirm the mix there in your 24 GMV? Thanks.

Ofer Koren
Ofer Koren
CFO at Global-E Online

So regarding the take rate, I expect the VSP take rate to be slightly lower compared to '24. As we mentioned, there is a Ted Baker impact and we did serve Ted Baker for I think approx almost eight months in 2024. Regarding fulfillment, as we already discussed more than once on this call, we expect it to be lower due to higher multi local share. So that's in terms of the take rates. In terms of Shopify managed markets, as we called out during the year, the actual result was budgeted by us.

Ofer Koren
Ofer Koren
CFO at Global-E Online

So we hit the budget. And as we mentioned a few times, it was around 5% of our volume.

Operator

Thank you. Your next question is from Rob Wildhack of Autonomous Research. Your line is now open.

Robert Wildhack
Equity Research Analyst - Director at Autonomous Research

Hey guys, one more on managed markets and appreciate all the color there. I think in the past you've hinted that volume has been in line with expectations, but you've added more merchants than expected. So that kind of points to fewer large merchants onboarding there. I'm curious, why do you think that is? And then what specifically features or functionality do you think you need to add to make the product more applicable to those large merchants?

Robert Wildhack
Equity Research Analyst - Director at Autonomous Research

Thanks.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

Hi, it's Neil. So I think you're correctly on your assumption. Yes, we did hit our budget. It is skewed towards slightly lower size of merchants versus what we budgeted for. However, it did give so far a solution for thousands of merchants that adopted it and are trading and happy on the platform.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

We do believe and we work with Shopify in order to build, I would say, additional tools as I mentioned earlier and capabilities to make it more simple and streamlined with other Shopify processes and activities. And we believe it will also give a greater set of capabilities that will allow to go further upstream in terms of also the size of the clients. It will mature over time in the coming quarters, but we have high expectations over the coming years for managed market.

Operator

Thank you. Your next question is from Matt O'Neill from Apptate Partners. Your line is now open.

Matthew O'Neill
Managing Director at Financial Technology Partners

Yes. Hi. Thank you guys so much. I thought maybe I could ask a little bit about the Logitech win that seems to be a nice diversification and indicative of the electronics channel taking off. Am I reading into that correctly?

Matthew O'Neill
Managing Director at Financial Technology Partners

And how do you guys think about that? I know there's maybe a little bit more scrutiny on electronics going cross border than typical apparel and luxury items. And so is that type of product movement improved? Thanks.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

Yes. So you're spot on that consumer electronics is indeed more complex than apparel and cosmetics to move cross border. That is almost by nature why consumer electronics brands that we bring on are multi local. The latest addition we spoke about Logitech is a good example. It's completely multi local.

Nir Debbi
Nir Debbi
Co-Founder and President at Global-E Online

However, it's a new total addressable market for globally. We do believe that we can win ground within the consumer electronics segment and we think that Logitech was our first real size case studies. However, we had those before with Jabra, with Sunnto and many others. They joined globally already and are enjoying our multi local offering for the last few quarters and we see the acceleration now and hopefully we can keep them coming.

Operator

Thank you. That concludes our question and answer session. I will now hand the call back to Amir for the closing remarks.

Amir Schlachet
Amir Schlachet
Co-Founder and CEO at Global-E Online

Thank you for that. And as we concluded another very strong year at Global E, I would just like to thank you all for joining us today and for your ongoing support as we continue on our journey to fulfill our mission to enable great, better global direct to consumer e commerce for brands worldwide. We are incredibly eager and excited as we continue to take advantage of the countless opportunities that lie ahead of us and we would be honored to have you join us. As such, we very much look forward to seeing you in New York next month for our Investor Day as well as on our future earnings calls. Until then, goodbye and take care.

Operator

Thank you. Ladies and gentlemen, the conference has now ended. Thank you all for joining. You may all disconnect your lines.

Executives
    • Amir Schlachet
      Amir Schlachet
      Co-Founder and CEO
    • Ofer Koren
      Ofer Koren
      CFO
    • Nir Debbi
      Nir Debbi
      Co-Founder and President
Analysts

Key Takeaways

  • Global-e delivered a record Q4 with GMV of $1.71 B (+44% YoY), revenues of $263 M (+42%), an adjusted gross profit margin of 46% and its quarterly adjusted EBITDA margin reached 21.7%, while achieving GAAP profitability for the first time since its IPO.
  • For the full year 2024, the company achieved GMV of $4.86 B and revenues of $753 M—6× and 5.5× 2020 levels respectively—with adjusted gross profit margins expanding to 46.5%, adjusted EBITDA of $141 M (80% CAGR since 2020) and net operating cash flow near $170 M.
  • Looking ahead to 2025, Global-e expects GMV of $6.19–6.49 B (+31%), revenues of $917–967 M (+25%), adjusted EBITDA of $179–199 M (20% margin) and its first full year of GAAP profitability, with a second-half revenue run rate set to cross $1 B.
  • The company continues to broaden its global footprint (from 9 to 39 outbound markets), expand multi-local offerings and new verticals like consumer electronics (e.g., Logitech), and invest in AI-driven tools (chatbots, automated localization) to enhance customer and merchant experiences.
AI Generated. May Contain Errors.
Earnings Conference Call
Global-E Online Q4 2024
00:00 / 00:00

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