Ronald J. Kruszewski
Chairman & CEO at Stifel Financial
Well, largely focused on the employee channel, first of all. And second of all, yeah, I think where I think where we focused is on is on the higher, you know, productivity, more holistic teams that, you know, that do work with family offices, work on both sides of the balance sheet, not only managing money, but utilizing our bank to provide banking and holistic services. So I I would say, you know, the the the the adviser's team, so not just single advisers, but but attracting teams that are are approach the business on the employee side, albeit, but approach the business from a holistic, you know, advice and planning model. And that look. And we have a lot of advisers who do very well just, you know, advising clients, but there is there is a segment of of employee channel that we've adjusted to be more attractive to.