Deckers Outdoor Q4 2025 Earnings Call Transcript

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Operator

Good afternoon and thank you for standing by. Welcome to the Deckers Brands Fourth Quarter Fiscal twenty twenty five Earnings Conference Call. At this time, all participants are in a listen only mode. Following the presentation, we will conduct a question and answer session. Instructions will be provided at that time for you to queue up for questions.

Operator

I would like to remind everyone that this conference call is being recorded. I'll now turn the call over to Erin Koehler, Vice President, Investor Relations and AMP Corporate Planning. You may begin.

Erinn Kohler
Erinn Kohler
Vice President of Investor Relations & Corporate Planning at Deckers Outdoor

Hello, and thank you, everyone, for joining us today. On the call is Stefano Carrotti, President and Chief Executive Officer and Steve Foshing, Chief Financial Officer. Before we begin, I would like to remind everyone of the company's safe harbor policy. Please note that certain statements made on this call are forward looking statements within the meaning of the federal securities laws, which are subject to considerable risks and uncertainties. These forward looking statements are intended to qualify for the Safe Harbor from liability established by the Private Securities Litigation Reform Act of 1995.

Erinn Kohler
Erinn Kohler
Vice President of Investor Relations & Corporate Planning at Deckers Outdoor

All statements made on this call today other than statements of historical fact are forward looking statements and include statements regarding our ability to respond to the macroeconomic environment and the impacts on our business and operating results, including changes to global trade policy and fluctuations in foreign currency exchange rates our current and long term strategic objectives the performance of our brands and demand for our products anticipated impacts from our brand, product, marketing, marketplace and distribution strategies product development plans and the timing of product launches changes in consumer behavior our ability to achieve our financial outlook, including anticipated revenues, product mix, margins, expenses, inventory levels, promotional activity, anticipated rates of full price selling and earnings per share and our capital allocation strategy, including the potential repurchase of shares. Forward looking statements made on this call represent management's current expectations and are based on information available at the time such statements are made. Forward looking statements involve numerous known and unknown risks, uncertainties and other factors that may cause our actual results to differ materially from any results predicted, assumed or implied by the forward looking statements. The company has explained some of these risks and uncertainties in its SEC filings, including in the Risk Factors section of its annual report on Form 10 ks and quarterly reports on Form 10 Q.

Erinn Kohler
Erinn Kohler
Vice President of Investor Relations & Corporate Planning at Deckers Outdoor

Except as required by law or the listing rules of the New York Stock Exchange, the company expressly disclaims any intent or obligation to update any forward looking statements. Please note, as previously disclosed, the company affected a six for one forward stock split during the second quarter of fiscal year twenty twenty five. The share, per share and resulting financial amounts mentioned on this call have been adjusted to reflect the effectiveness of the stock split. On this call, management may refer to financial measures that were not prepared in accordance with generally accepted accounting principles in The United States, including constant currency. In addition, the company reports comparable direct to consumer sales on a constant currency basis for operations that were opened throughout the current and prior reporting periods.

Erinn Kohler
Erinn Kohler
Vice President of Investor Relations & Corporate Planning at Deckers Outdoor

The company believes that these non GAAP financial measures are important indicators of its operating performance because they exclude items that are unrelated to and may not be indicative of its core operating results. Please review our earnings release published today for additional information regarding our non GAAP financial measures. With that, I'll now turn it over to Stefano.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

Thanks, Erin. Good afternoon and thank you all for joining today's call. I'd like to begin by congratulating the entire Deckers organization on another exceptional year. For the full fiscal year 2025, Deckers' record performance included revenue growing 16% versus last year to just shy of $5,000,000,000 gross margin expanding two thirty basis points above last year to 57.9%, operating margins improving 200 basis points over last year to 23.6% and earnings per share increasing 30% versus last year to 6.33 We are incredibly proud of our talented team whose dedication has driven these exceptional results. Our team's focus on the long term has proven to be a winning strategy, incredible progress over the past five years, including total company revenue growing at a compounded annual rate of 19%, HOKA adding approximately $1,900,000,000 of revenue, UGG adding $1,000,000,000 of revenue, gross margin expanding 600 basis points, operating margins increasing seven fifty basis points and delivering an EPS compound annual growth rate of 32%.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

These results demonstrate the strong foundation we've built and provide a powerful framework in which we continue to operate. In the nearly four months since our last earnings call, there's been a significant amount of uncertainty introduced as a result of shifting U. S. Trade policy. While we expect impacts to our business in fiscal twenty twenty six, we do believe that our company and brands are highly capable of responding to challenges with the ability to adapt to consumer and marketplace shifts as needed.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

Our disciplined approach has yielded two industry leading brands UGG and HOKA, each with distinct products that operate in differentiated marketplaces giving us multiple levers to adjust in this period of uncertainty. We are confident in our long term strategy, which remains guided by consumer first mindset as we see an ability to drive increased adoption of our brands through awareness building activations globally, elevating our product and creating meaningful connections to grow our consumer base well beyond today's footprint. Dedicated to being brand led using the strength of our authenticity to continue to gain share across expanding categories seasons and applications supported by innovation focused advancements emphasizing our unique ability to create products that are both technical and comfortable and can command leading marketplace positions all paired with our consistent globally driven approach that aims to balance U. S. And international profiles as international growth outpaces U.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

S. Growth. We also aim for a balanced channel mix of fifty-fifty DTC and wholesale across the company. These building blocks of growth will be enabled by our talented and creative employees and fortified by the financial and operational discipline we have demonstrated as we continue building for a bright future ahead. Steve will provide further specifics on how we're thinking about the year ahead as well as a financial recap on our fourth quarter and full fiscal year 2025.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

Before that, however, I'll share some brand highlights from the year just completed and some updates on how we're looking at the future of these captivating brands. Starting with HOKA our fastest growing brand. Global revenue in fiscal twenty twenty five increased 24% versus prior year to $2,200,000,000 HOKA revenue growth versus last year was robust across channels and regions with wholesale revenue growing 24% outpacing door growth indicating share gains with existing doors as we increase brand presence. DTC revenue increasing 23 driven by continued global gains in consumer acquisition and retention. International revenue expanding 39% and now representing 34% of global revenue up from 30% last year.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

And U. S. Revenue rising 17% now totaling just under $1,500,000,000 The HOKA brand success across channels and regions continues to benefit from efforts to build brand awareness around the world. According to our most recent proprietary brand awareness survey, consumer awareness of HOKA in The U. S.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

Has now reached 50% which is a 25% increase from the same point in time last year. And across international markets awareness has increased to an average of approximately 30% which is up from approximately 20% at this point last year. This represents meaningful progress in our continued journey to build HOKA into a leading global performance brand achieved primarily through deepening our global investments in brand building initiatives, adding points of distribution across key markets and most importantly driving innovation with product newness and technology upgrades. Opening HOKA retail stores in influential locations contributes to this progress and demonstrates our commitment to brand building efforts. Just a few weeks ago I was able to attend the grand opening of our newest HOKA flagship store in Shanghai.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

This first of its kind flagship which we are more appropriately labeling an experience center is the highest and most comprehensive expression of HOKA to date. The HOKA Experience Center features a high-tech testing lab open to all consumers, a shoe personalization station, a community hub for hosting unique consumer experiences, exclusive products and much, much more. I saw firsthand the enthusiasm from people exploring the store immersed in the origins of HOKA throughout as they experience the full breadth of the brand's innovative products. We're still in the early stages of building out the HOKA brand's physical DTC presence. This experience center gives us a concept of engaging elements to deploy in future locations over time.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

At the same time, we continue to leverage our valued wholesale partners to further expand the HOKA brand's in store presence. As we view the progress in awareness both in The U. S. And internationally as inflection points that indicate a growing appetite for a wider HOKA distribution. Further, the HOKA brand continues to level up both global brand campaigns and major product launches.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

The recent Everybody Bondi campaign, our most successful globally integrated campaign to date reached a massive audience generating record levels of impressions and widespread press coverage around global markets. On the product front, HOKA made great strides in fiscal twenty twenty five with key advancements including introducing category defining technology for Pinnacle athletes with Cielo X1 and Tecton X, continuing to elevate well established franchises with technology upgrades to the Bondi, Clifton and MAC, and diversifying the assortment and marketplace with all new innovation and run specialty focused differentiation in the Skyward X and Skyflow. Through our most advanced innovation to date, including material and foam enhancements and unique geometries, the brand is expanding the aperture of consumer adoption. Hookah now has five franchises that each deliver more than $100,000,000 of global revenue reflecting the power of the brand's top models and strength of the assortment overall. As many of you are aware, two of these top revenue driving franchises are Bondi and Clifton, both of which are in the midst of model upgrades with Bondi nine having launched in January and Clifton ten in April.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

The consumer response and feedback from our wholesale partners has been extremely positive on both franchises with great appreciation for the enhanced ride and fit of these new models. Over the next three months, we expect HOKA to continue delighting consumers with compelling product upgrades in the race, road and trail categories, including ROCCAT X3 designed for the highest performing athletes to set a new pace Arahi eight, a highly anticipated redesign of our most popular motion controlled road running franchise. And Maffati five crafted to absorb the trails impact on the underfoot through unique cushioning. We are very, very confident these new models will resonate well with consumers around the world. I would like to thank and congratulate the entire HOKA team on another incredible year.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

Looking ahead, the global addressable market for HOKA continues to expand as more people are adopting active lifestyles. We see this as an opportunity to increase the brand's market share through a relentless focus on innovation across broader use cases. We like to say that we are in the early miles of a long distance run for this powerful performance brand with our global markets in different stages of the journey. In The United States, we developed a successful playbook that built HOKA into a top performing brand in specialty distribution, drives acquisition in the brand's DTC channel as consumers have the ability to engage with the full breadth of the product assortment, increase opportunities for new consumers to discover and experience HOKA through select wholesale expansion as brand awareness grows. We continue to see substantial U.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

S. Market share opportunities ahead through control distribution increases, expanded categories, replenishment and further consumer acquisition in the DTC channel. Hookah is still emerging across international markets with our view that EMEA and China are the brand's two largest direct percentage growth drivers in the near term aided by distributor contributions in other markets. In EMEA, HOKA is moving up brand rankings with run specialty partners in The UK, Germany, France and Italy. It's one of the fast growing athletic footwear brands with key influential sporting goods retailers and is expanding its presence with key lifestyle athletic partners as the brand gains recognition with the consumer.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

In China, HOKA is increasing its partner footprint in key cities with strong local operators resonating as a premium performance brand online with a high degree of full price selling, gaining share at major road races in the region and altogether building strong community engagement through local investments, partnerships and athlete sponsorships. Through the strength of these markets we expect to drive higher proportional international growth in relation to The U. S. As we aim for regional parity but realize this will take time as HOKA continue to expand in America. Globally we remain committed to bringing more consumers through the starting line.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

While the origins of HOKA were primarily rooted in highly technical applications, the global consumer today has found HOKA to be much more than just the most comfortable shoe to wear for running down mountains. Whether running 50 miles, a five ks, a brisk walk around the block, or simply a desire to be more comfortable in everyday life, the applications for HOKA footwear are vast and increasing. Our plan to inspire a growing audience to show up at HOKA starting line includes winning in road, developing products that allow athletes to run faster and longer with shorter recovery times, dominating the trail, delivering disruptive innovation across different surfaces and terrains igniting and scaling lifestyle, infusing HOKA technology and comfort into products that authentically resonate with the lifestyle consumer and accelerating fitness through lateral movement solutions that expand the use cases of our products. Although we have solid presence today in the road and trail categories, we still see much more room to increase share. Lifestyle and fitness are still in their global infancy for HOKA and we believe the brand can begin to establish meaningful market share in the years to come.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

HOKA has an abundance of opportunity in sight and our teams are aligned on the path forward to maximize the potential of this exceptional brand for years to come. Moving to UGG which also delivered another year of outstanding performance. Global revenue in fiscal twenty twenty five increased 13% versus last year to $2,500,000,000 ZAGG brand drove strong growth versus last year across channels and regions with wholesale revenue increasing 15% reflecting an elevated presence with key influential retailers that are enhancing the brand's global exposure. DTC revenue rising 11% driven by continued global gains in consumer acquisitions and retention. International revenue expanding 20% now representing 39% of global sales up from 37% last year.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

And U. S. Revenue growing 9% now totaling just over $1,500,000,000 UGG has built a universal love for its products through its iconic design and authentic brand codes that resonate across different categories. This is particularly evident as we look at the brand's fastest growing styles in fiscal twenty twenty five, which include the Tasman, a shoe slipper hybrid, the Ultra Mini, a low cut version of our original classic boot, the Lomel, a lifestyle sneaker rich without brand DNA, the Diskette, a platform outdoor slipper and the Gold Star Clog, a slip on shoe with an adaptable strap for versatile wearing. These styles have a number of important traits with the further conviction in the UGG brand's growth initiatives in the year ahead, including recognizable visual identity, year round wearability, global adoption and resonance with male consumers.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

These attributes directly influence our perspective on the brand's future growth sources which encompass elevating and expanding the global marketplace leaning into international growth aligned with our company's objective to reach 50% of our time, increasing adoption from male consumers and capturing the three sixty five opportunity to develop year round products. We're very pleased with progress made in the early stages of our refocus men's product initiative. Some recent wins on this front include delivering our first male focused global campaign over five years featuring Post Malone, launching a male focused collaboration with LA based designer ReScooper, receiving product with influential European footballers, NBA players and Hollywood A listers, earning media placement across key publications like GQ Sports, Esquire and Hypebeast, opening an exclusive men's pop up at Silverbridge's in London and tripling full price sell through of men's spring product in China during the fourth quarter, which benefited from new introductions such as the LOLO Mel, Tasman Lug and Peak Mod. We see tremendous potential to accelerate UGG adoption with male consumers and the teams working hard to make this a reality. Much of the UGG brand's current and future success is underpinned by increasing three sixty five wearability.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

As I mentioned earlier, the progress we're seeing with the brand's faster growing styles is a catalyst for continued year round adoption. Leveraging consumer insights and close collaboration with our wholesale partners, we're focused on extending the product wins we're seeing with the Tasman franchise, Golden Collection and L'Omel. To put this initiative in perspective, only about a quarter of the UGG brand's revenue comes from our first and fourth fiscal quarters, which align with the brand's spring and summer seasonal product lines. We believe I can continue to build the shoulder periods with products that are distinctly UGG and resonate with consumers year round. With an increasing addressable market for the UGG brand and with global trends continuing to shift towards casualization, UGG is well positioned to gain share across geographies, categories and seasons for years to come.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

We have great confidence that UGG will continue to drive growth in The U. S. And further believe that the brand most significant long term growth capture will come from international markets. AG has proven to be highly resilient with consumers in turbulent times and we believe the brand is well situated to deliver sustained success over the long run. I want to congratulate and thank the entire team for their delivery of another outstanding year and I very much look forward to their continued success.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

With that, I'll hand over to Steve to provide further details on our fourth quarter and full fiscal year twenty twenty five results as well as our initial thoughts on fiscal year twenty twenty six.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Thanks, Stefano, and good afternoon, everyone. I would echo Stefano's commentary that highlights Dekker's exceptional performance in fiscal year twenty twenty five as we drove our fifth consecutive year of double digit revenue and earnings per share growth. HOKA continues to gain market share with performance runners, while also continuing to expand its addressable market by building global awareness and attracting consumers who want to wear more technical and comfortable footwear for a variety of use cases. UGG continues to build share across genders, generations and geographies, inspiring brand love and consumer adoption for a variety of unique product franchises that span across seasons. Both of these leading brands are succeeding by putting the consumer first, driving strong loyalty through compelling and continuous product innovation that maintains their distinct respective brand codes.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Looking ahead, while the macroeconomic environment remains fluid and there is greater uncertainty around consumer spending, we remain committed to our fundamentals. Deckers' flexible operating model and disciplined approach to financial management allows us to be nimble and navigate the current economic environment with confidence. Further, we exited fiscal year twenty twenty five in a position of outstanding financial strength as our profitability profile and rock solid balance sheet reinforce our ability to continue investing behind our long term strategies. With that, let's get into a recap of our fourth quarter and full fiscal year twenty twenty five results. For the fourth quarter, revenue came in at $1,020,000,000 representing an increase of 6% versus the prior year.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Performance in the quarter was driven by HOKA and UGG, which saw increases of 104% respectively. For HOKA, global wholesale was the primary driver of growth in the fourth quarter as the brand benefited from expanded distribution and selling of the Bondi nine that launched in mid January and experienced strong sell through in the channel throughout the quarter as many consumers sought out new products in store. From a DTC standpoint, the HOKA brand drove a 3% increase versus last year, which reflected continued strong growth from international regions and a slight decline in The U. S. Due to some unique factors in the quarter.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

These included consumers opting to explore and purchase new product updates in store, higher levels of promotion on outgoing models and slower new consumer acquisition in the face of macroeconomic uncertainty. While in the near term, this has put pressure on the HOKA brand's DTC growth, we are encouraged by the online retention metrics from repeat consumers in both The U. S. And internationally and expect this trend to improve following the first fiscal quarter. On the UGG brands fourth quarter performance, wholesale was also the primary driver of global growth in the fourth quarter as the channel benefited from selling of transitional styles like the L'Omel sneaker in addition to spring season sandals from the Golden collection.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

UGG DTC was down 3% versus last year in the fourth quarter, primarily due to limited availability of key styles during the quarter this year as a result of strong sell through earlier in the year whereas last year's fourth quarter benefited from third quarter back order fulfillment. Gross margin in the fourth quarter was 56.7%, a 50 basis point increase from the prior year period. The improved gross margin primarily relates to benefits from higher levels of full price selling for UGG and favorable brand and product mix, primarily due to higher margin products within UGG driving a larger percentage of growth, with partial offsets from increased freight costs, though less than what we anticipated, unfavorable channel mix shifts with wholesale growing faster than DTC and unfavorable foreign currency exchange rates. SG and A for the quarter was $4.00 $6,000,000 representing 39.7% of revenue, which compares to last year's $395,000,000 and 41.2% of revenue. SG and A as a percentage of revenue was down 150 basis points year over year, primarily due to favorable impacts of foreign currency exchange rate remeasurement.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

These results drove diluted earnings per share of $1 which compares to $0.82 in the prior year period, representing a 22 percent increase. Our fourth quarter closed out another impressive year for Deckers. For full fiscal year 2025, results included revenue increasing 16% versus last year to a record $4,986,000,000 As compared to last year, revenue growth was driven by the HOKA brand delivering an incremental $426,000,000 to eclipse $2,200,000,000 in annual revenue with double digit percentage gain across all regions and channels and broad based UGG growth as the brand grew 13% surpassing $2,500,000,000 of revenue led by growth from international markets. Gross margins for the year were 57.9%, up two thirty basis points versus last year. The increase in gross margin was primarily related to favorable brand and product mix shifts with our highest margin products driving the majority of growth and favorable UGG full price selling as the brand delivered a near 60% gross margin with partial offsets from increased freight costs across all brands.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

SG and A dollar spend for the year was $1,710,000,000 up 17% versus the prior year $1,460,000,000 SG and A represents 34.2% of revenue, which is slightly above last year's rate of 34%. Key areas of increased investment in fiscal year twenty twenty five included higher marketing spend, including successful strategic spend that amplified HOKA global awareness and increased investment supporting UGG growth initiatives investments in talent to support key functions and infrastructure investments and related depreciation to support the continued growth of our organization. This all resulted in a full fiscal year twenty twenty five operating margin of 23.6%, which is 200 basis points above last year, primarily reflecting the improvement in gross margin experienced. Our top tier operating margin reflects another year of exceptionally low levels of promotional activity, coupled with better than expected returns on our marketing investments. While we are incredibly proud of the disciplined marketplace management and well targeted spend that contributed to these results, we are mindful of the current consumer environment and would not expect for these dynamics to be as favorable in the year ahead.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

For the full year, our effective tax rate was 22.3%, which is slightly below last year's 22.4. Our record breaking performance coupled with a lower share count from share repurchase activity and increased interest income on our strong cash balance culminated in a record diluted earnings per share of $6.33 which represents a 30% increase over last year's $4.86 Turning to our balance sheet. At 03/31/2025, we ended the year with $1,900,000,000 of cash and equivalents, inclusive of repurchasing $567,000,000 worth of shares in the year, driven by back to back years of delivering a free cash flow above $900,000,000 Inventory was $495,000,000 up 4% versus the same point in time last year. And during the period, we had no outstanding borrowings. For the year, these results once again returned invested capital above 35%.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

During the fourth quarter, we repurchased approximately $266,000,000 worth of shares at a weighted average price per share of $149.62 For the entire fiscal year 2025, we repurchased 3,800,000.0 shares for approximately $567,000,000 at a weighted average price per share of $149.21 Moving to our forward looking update. As a result of macroeconomic uncertainty related to global trade policy, we will not be providing a formal outlook for fiscal year twenty twenty six at this time, but would like to provide insights into how we are thinking about the year ahead. Prior to the introduction of tariff uncertainty, aligned with our longer term aspirations, we were targeting our brands to deliver another year of double digit growth led by mid teen growth from HOKA and mid single digit growth from UGG. Based on the tariffs as of today's date, which are still subject to change, we expect to face an increase of up to $150,000,000 to our cost of goods sold in fiscal year twenty twenty six with the related yet to be determined impact to demand. From a sourcing perspective, less than 5% of our footwear production comes from China, some of which would not be routed for sale into The U.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

S. The remainder of our production comes from Southeast Asian countries, primarily Vietnam. Our teams are closely monitoring changes to tariff policies and continue to evaluate levers to mitigate the impact on our business, including but not limited to flexing the pricing power of our brands, which we are assessing for strategic selective and staggered implementation in The U. S. Market and negotiating cost sharing with our factory partners.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Although even with these mitigation efforts, we expect to absorb a portion of the tariff impact as we do not anticipate that these actions will fully offset incremental costs in fiscal year twenty twenty six. We also believe there is potential to see demand erosion associated with the combination of price increases and general softness in the consumer spending environment. Furthermore, our approach to fiscal year twenty twenty six remains consistent with long term objectives highlighted by the following framework. From a revenue perspective, we expect HOKA to continue as our fastest growing brand UGG to grow as it builds on top of impressive recent momentum, international growth to outpace The U. S.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

And wholesale to likely outpace DTC, particularly for HOKA as we view increased awareness as an inflection point to strategically expand points of distribution for a growing consumer base to experience the brand. We have a healthy order book across both brands that has not experienced material changes year to date, but would note we have yet to see the full impact of the tariff implementation. We have existing and new partners who want to support the HOKA brand with incremental doors. We will continue to be selective about where and how many additional doors are open, but believe this is a great opportunity for HOKA to acquire new consumers through brand discovery at wholesale. At the same time, UGG continues to bolster its position as a leading premium lifestyle brand and there continues to be more demand from wholesalers than we have been willing to fulfill.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

From a gross margin perspective, we are facing a number of headwinds that include increased tariffs, higher levels of promotion relative to the exceptionally low levels experienced over the last couple of years, unfavorable impacts from more expensive upgraded materials absorbed into our margins and higher ocean freight rates in the first half. We believe these headwinds can be fractionally offset by selective and staggered price increases in The U. S. And partial cost sharing with factory partners. Overall, this is expected to result in a decline in our gross margin relative to the record high of 57.9% achieved in fiscal year twenty twenty five.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

On the SG and A front, we are planning to largely keep our planned investments intact as the strength of our operating model continues to fuel the future of our brands. We will continue to tightly manage our expenses and drive efficiencies, but at the same time provided the ability to grow brand awareness and share, we will look to invest in our brands. This could result in a short term increase in our SG and A expense ratio to revenue, but we believe over the longer term better positions our brands in the global marketplace. Overall, we are viewing the current environment as an opportunity to flex our best in class operating model and free cash flow generation. We plan to invest in variable areas where we have a proven ability to adjust if necessary.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Keep in mind, our investments drove better than expected returns in fiscal year twenty twenty five as evidenced by our 23.6% operating margin. While we expect to continue investments that support strategic areas of growth, we are actively engaged to drive efficiencies in other areas of the business that can help offset some of these incremental investments. Our ability to continue investing in alignment with our long term strategy is something we see as a competitive advantage. With a normalized consumer environment, we believe we can deliver leverage in the coming years. Similar to how we're looking at SG and A, we expect to deploy focused capital expenditures in the range of 120,000,000 to $130,000,000 to support the future of our company.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Further, as we lean into our strong cash position thus far in the first quarter of fiscal year twenty twenty six as our subsequent event date of 05/09/2025, we have repurchased approximately $84,000,000 worth of shares at a weighted average price per share of $109.75 As of 05/09/2025, the company still had approximately $291,000,000 remaining under its stock repurchase authorization. As announced today, the Board of Directors approved an increase of $2,250,000,000 on top of the company's existing stock repurchase authorization, bringing the total amount authorized to $2,500,000,000 representing more than 10% of our current market capitalization. We believe this highlights the Board's confidence in our strategic plan and allows us to be opportunistic in our approach to repurchasing shares. While it is not our practice to provide quarterly guidance and we do not intend to do so going forward, in light of the current environment, we want to provide our outlook for the quarter ending June 30. For the first quarter of fiscal year twenty twenty six, we expect revenue to be in the range of $890,000,000 to $910,000,000 with HOKA increasing at least low double digits and UGG increasing at least mid single digits.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Gross margin is expected to be down approximately two fifty basis points versus last year due to higher freight cost expensed relative to last year, increased promotional activity as we lapped exceptionally low levels in the prior year and channel mix headwinds with wholesale growing faster than DTC. SG and A is expected to increase slightly faster than revenue in the period as we prioritize disciplined and efficient spend while investing in brand building marketing. Diluted earnings per share is expected to be in the range of $0.62 to $0.67 as compared to last year's stock split restated $0.75 As Stefano mentioned, Deckers has the experience and resilience to operate from a position of strength during this period of uncertainty. We have premium brands that are in demand, distinctive and have proven capability of delivering category leading growth. Coupled with our powerful financial model that generates top tier levels of profitability, free cash flow and return on invested capital, giving us one of the healthiest debt free balance sheets in our sector.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

With $1,900,000,000 of cash and an increased share repurchase authorization that now totals $2,500,000,000 we are capable of continuing to return value to shareholders even in a more challenged environment. I remain confident in the opportunities ahead for UGG and HOKA and look forward to sharing our continued progress in fiscal year twenty twenty six. Thanks everyone. And with that, I'll now hand off the call to Stefano for his closing remarks.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

Thank you, Steve. Fiscal twenty twenty five was a record setting year with industry leading growth from Mag and Hoka, gross margin and operating margin expanding to new heights and disciplined financial management that further bolstered the strength of our balance sheet. As we turn the page to fiscal year twenty twenty six, it is clear that we're operating in a very different environment. Our strategy and the significant opportunities ahead for AG and HOKA remain consistent. We'll take advantage of our best in class operating model and continue advancing towards building HOKA to become a leading performance brand through disruptive innovation, elevating UGG to global brand status, expanding our DTC business through consumer acquisition and retention and increasing our international business through the implementation of our successful U.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

S. Playbook. Before we turn to Q and A, I'd like to address the Board Chair succession we announced this afternoon. As you saw Cindy Davis was named our next board chair succeeding Mike Devine who's retiring from the board after nearly fourteen years of service including six years as chair. We're deeply grateful for Mike's incredible dedication to Deckers over the years.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

His leadership during a period of immense growth and evolution has helped put us in the strong position we're in today. On a personal note, I'm extremely thankful to Mike for his support during my transition. I'd also like to congratulate Cindy on her new role. As their iconic brands continue to gain momentum on a global scale, we know that Cindy's expertise and experience on our board over the last seven years will be integral to our continued success. On behalf of our management team, I'd like to thank our employees around the world for their continued successful execution of our strategies and their continued dedication to building a bright future for Deckers.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

Thank you all for joining today's call and thank you to our shareholders for your continued support. With that, I'll turn the call over to the operator for Q and A.

Operator

Thank you. We will now begin the question and answer session. Your first question comes from the line of Jonathan Komp with Baird. Please go ahead.

Jonathan Komp
Senior Research Analyst at Robert W. Baird & Co

Yes. Hi, good afternoon. I want to ask about the slowdown in HOKA U. S. D2C.

Jonathan Komp
Senior Research Analyst at Robert W. Baird & Co

Steve, know you mentioned several factors contributing. I don't know if you can give a little more color to the magnitude of those impacts. And maybe just a broader question, what gives you confidence that there's not a broader change in the competitive dynamics in the trail and road category, especially as you're still working to establish lifestyle and fitness?

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Yeah. Thanks, John. This is Steve. I'll start, and then I think Stefano can jump in too. I think in you know, as I said, in the prepared remarks, you know, it was isolated in terms of some of the pressure that we saw in The US or in DTC, in The US.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

When you look at it in terms of dollars, right, it's it's not huge dollars, but it is impacting the percentages. You know, I think when we look at the international business, the international DTC business did incredibly well. So that's where I think some factors were unique to The US market. You know, I think we knew there would be some pressure on the DTC business. So I'm not entirely surprised by that performance.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Generally, where the quarter came in is where we expected HOKA to come in. So not too surprised there. Very encouraged by the international business and very encouraged by the wholesale business. So as we expanded distribution, we saw very strong sell through with that expanded distribution, which we knew would put a little bit of pressure in the near term. So as I said in the prepared remarks, we expect a little bit of near term pressure in DTC in The US for a number of factors as we called out.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

But once we get beyond q one, with the success that we're seeing with the new introductions in HOKA, we're encouraged you're gonna start to see those numbers improve.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

And, John, hey. This is Stefano. Remember the q four was our biggest quarter ever for HOKA, and we grew 425,000,000 year over year. And I personally never felt stronger about the power of this brand, the team that we're in place, as well as the financial model, and we see no change to our long term expectations.

Jonathan Komp
Senior Research Analyst at Robert W. Baird & Co

Okay. And maybe just one follow-up. I know you mentioned Q1, your at least low double digit total global growth for HOKA. And it sounds like The U. S.

Jonathan Komp
Senior Research Analyst at Robert W. Baird & Co

Could improve after Q1. So just there still scenarios where you think mid teens or higher growth for the year is possible? And then thinking about the long term aspirations for HOKA, how would you frame up sort of the importance and relative size of the potential for lifestyle and fitness in some of the emerging categories? Thanks again.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Yes, sure. Thanks John. I'll start and Stephan if you want to jump in. Look, we're encouraged by where HOKA is growing. I think as I said, we haven't given full year guidance.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

We gave you a bit of a framework of how we're thinking about the brands. We're very encouraged with the opportunity that HOKA has both in The US and internationally. As we've said for a couple of years, we knew that the growth rate internationally would outpace, what we're seeing in The US. We're very encouraged with the strong progress that we're seeing and making, on the international front. I think what's encouraging to your point is when we look at awareness, as we continue to grow awareness, we're still growing the brand.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

There's a lot that's going on in The U. S. Since the January. We know that that's had a bit of an impact on the consumer. We've also had model changeovers.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

We've expanded wholesale distribution. All of that's putting a little bit of pressure on DTC. I would be careful to put too much on just one number in DTC in The US. We're seeing incredible results across the globe. We are very encouraged with the progress that we are making.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

The feedback that we're getting from wholesale is very encouraging. We're seeing strong sell throughs with HOKA. And so, again, you know, don't judge one quarter on what the potential is. That's our framework, and I think why it was important to lay it out there. We do see this, you know, in a normalized environment in terms of a mid teen grower.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

I think what we are dealing with right now is with all the noise going on in The US economy, it's hard to gauge what impact that demand is gonna have. And that's where we we wanna kinda see things play out. But we're encouraged with where HOKA is and the opportunity it has in front of it.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

Yeah. And, John, as as we said previously, we're playing the long game. HOKA has still enormous potential across regions, channels, categories, seasons. The total addressable market that HOKA competes in is very, very sizable. So plenty of opportunity for us in running, in trail, in hike, fitness, lifestyle.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

And, you know, despite our gains in in in brand awareness to see this point, we still have plenty plenty of opportunity here in The US and internationally. Our business in The US is 1 and a half billion approximately, and it's one third of that internationally. So the upside is very significant. And vis a vis our competitors, we're still relatively underpenetrated. And as our product offer expands across these categories, we'll be able to better segment the market and expand distribution, both in DTC and wholesale with new partners and also existing partners.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

So we're very, very positive about the future of this brand.

Jonathan Komp
Senior Research Analyst at Robert W. Baird & Co

Great. That's very helpful. Thank you.

Operator

Your next question comes from the line of Jay Sole with UBS. Please go ahead.

Jay Sole
Jay Sole
Managing Director at UBS Group

Terrific. Thank you so much. I'm curious about the fourth quarter for HOKA. Can you just talk about units versus ASPs? Maybe can you give us a little bit more color on how you felt about the transition to the Bondi nine and the Clifton 10 was executed, over the quarter and here into Q1?

Jay Sole
Jay Sole
Managing Director at UBS Group

Thank you.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Yes, Jay. I think clearly what one of the impacts that we had is with the model changeovers. So there was more price promotion, which impacted revenue. Right? But volumes were still strong.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

So we did see some top line dollar pressure as a result of promotions in that quarter, but, you know, volumes still healthy. Now there is a little bit of shift too in terms of where some of that volume went with the wholesale expansion year on year comparison. So again, this is where I think there has been a lot of attention on the DTC performance without necessarily recognition of the strategic nature of our wholesale expansion. So generally, what we saw was very encouraging. Good to see kind of how the transition with, you know, the Clifton and the Bondi have occurred kind of since the January.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

And the feedback again has continued to be strong as we've closed out those older models and transitioned to the newer models.

Jay Sole
Jay Sole
Managing Director at UBS Group

Got it. And then, Steve, if I can just ask you about the hundred and 50,000,000 in tariff cost. Is that sort of like the unmitigated cost? And then and there's an assumption that, you know, you could like you said, you can take some price, can share some cost with your vendors, so the overall net number will be less. So just wanna make sure we got what if the $1.50 is a gross number or a net number.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Correct. Yeah. So the $1.50 is a gross number. You know, in terms of how we're looking at it, still working through the details. You know, we we do kinda have a three pronged approach.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

So looking again at, you know, price movements using some of our pricing power, but we probably know we have more pricing power than what we may take the price up to. So, you know, to your point, the hundred and 50 is a gross number, and then, you know, we would look to recapture maybe up to half.

Jay Sole
Jay Sole
Managing Director at UBS Group

Understood. Great. Thank you so much. Okay.

Operator

Your next question comes from the line of Laura Vazquez with BNP Paribas. Please go ahead.

Laurent Vasilescu
Analyst at BNP Paribas

Good afternoon. Thank you very much

Laurent Vasilescu
Analyst at BNP Paribas

for taking my question. Steve, I recognize you're not guiding for the year, but you did provide a framework that calls for HOKA to grow mid teens. How are you thinking about that framework between HOKA DTC and wholesale? And then the full year framework of mid teens growth for HOKA, would it have any included the guide that you're actually giving us for one q in terms of low double digit growth for for HOKA?

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

So I didn't quite follow the the last part of the question. So I think, and I'll let you follow-up, but let me just kind of address the first part. So I think as we're looking at the the current year, right, we we have some movements specifically related to tariffs and how that's gonna impact demand in The US, and that's where we're holding back on our full year guide at this point. In terms of how we think about, okay, yeah, that's the right framework. Part of this year, we do know is as we've expanded US wholesale distribution, so we've included more doors, and that's been intentional and strategic to bring more consumers into the brand.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

It's also taking advantage of some of the growing awareness of the HOKA brand. So that's that's all been, intentional. I think what we're waiting to see is as we get into later months this year, what does, you know, price adjustments, have on the consumer? What else is going on in the economy in The US? So we think this is the demand pressures are largely related to The US.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

We still wanna sort that out. You know, again, in a normal environment, we would see mid mid teen growth, we think, with HOKA, and then we'll see. It may may be more or less, than kind of what we're thinking in terms of what that pressure is on kind of on the consumer. And I'll let Stefan to jump in here.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

Yeah. Laurent, what is very encouraging is that our biggest two updates, Bondi nine and Clifton 10 are performing very well in the marketplace here in The US and internationally across all channels. And we're about to introduce one of our other top five franchises, I e eight, the motion control shoe. And the the read on the shoe so far, from people's side is very, very, very strong. So we have a strong pipeline of products in, at the beginning of this year and the back half of the year that should, help continue the momentum.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

And then I think, Laurent, the second part of your question was around the Q1 guide. And was that pre tariff or post tariff? So no, that is post tariff. I think just to provide some perspective on that. Recall, so tariffs are in place.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

So we are incurring, a higher tariff in q one. What q one does not include is any price increases. Right? So we're not, able to mitigate any of the tariff impact that is included in that q one guide because that won't come until after q one. So what you're seeing in our q one guide is kind of as of today, what we know from a tariff front, does not include any of the mitigating factors of price adjustments or cost sharing with partners.

Laurent Vasilescu
Analyst at BNP Paribas

Very helpful. And then as a follow-up, curious to know how much legacy product you have in the marketplace, and when when do you expect GDC to accelerate? And then I think you mentioned that HOKA International was 30% last last year last fiscal year. At fiscal year twenty five, it was 34%. Should we assume it goes to, like, something like 37% for fiscal twenty six?

Laurent Vasilescu
Analyst at BNP Paribas

Is that a right framework?

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Yeah. Again, so we're not giving specific numbers in terms of growth, but but what we are encouraged by is the continued success that we're seeing on the international front. So, again, we haven't given specific guided numbers on the full year, but we are very encouraged with the continued progress that we're making on the international front. And then I think there was one more part.

Laurent Vasilescu
Analyst at BNP Paribas

Yeah. The the first part was just on how, yeah, how much legacy product do you have? I mean, just the out there in the marketplace. Like, do you think the marketplace is clean following the Bondi and Clifton transition upgrade cycle?

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

Yes. Bondi 8s are pretty much liquidated in the marketplace. There's not a huge hangover of Clifton 9s. There may be some Arahi 7s in the marketplace, but not huge positions. Okay.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

Thank you very much and best of luck. Thank you, Laurent.

Operator

Your next question comes from the line of Sam Poser with Williams Trading. Please go ahead.

Sam poser
Equity Analyst at Williams Trading LLC

Thank you very much. I have a couple here. One, on the inventory, when we think about inventory at the end of Q1, are you going to be pulling forward are you trying to pull forward stuff on the risk of what could happen on July 9? And I guess then again, yeah, on July 9 really. And how should we think about where your inventory is going to be at the end of the first quarter?

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Yeah. I think comparatively speaking to prior years, you are gonna see a bigger increase in inventory. A couple of reasons for that. One is, as you said, Sam, is, you know, how we're taking a look at at tariffs and bringing inventory in a little bit earlier in The US. The other call out I would say is that we are going through a DC transition in Europe.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

So we've brought more inventory in early to mitigate any potential issues with that warehouse transfer. So you're going to see inventory increasing intentionally more this year early on compared to last year as we navigate kind of those two events. But but, you know, as you know, our inventory is incredibly lean and tight and well managed.

Sam poser
Equity Analyst at Williams Trading LLC

And thanks. And then secondly, can you talk a little bit you talked about your wholesale expansion in The US or globally, but really in The US. Can you talk about sort of how you're approaching that with HOKA and, you know, what what, you know, the decision making factors in that? I think the more specifics would be great.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

Yeah. The decision making factors are the same. Door productivity turns. We've grown revenues faster than door expansion in The U. S.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

And internationally this past year. And there is still a plan for the foreseeable future. In terms of expansion, we are we did a test with Journeys, which went well to try to attract the younger consumer. So we'll be systematically and slowly expanding with them. We are adding a few more doors with some of our partners in sporting goods and in athletic specialty, both here and internationally with the likes of inter sports for Czech, the JD Group across different divisions, etcetera.

Sam poser
Equity Analyst at Williams Trading LLC

Thanks. And then and then lastly, are there any new model are you are you working on some new models that nobody's seen yet? Maybe, making Silhouette changes or, you know, or, you know, offering new ideas from silhouette showing maybe less lower max cushioning or mini max cushioning idea or anything like that in the offering?

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

Oh, yes. We have strong pipelines of products that are being presented as we speak for SpringSummer twenty six, including some lower profile versions. A product that has performed well for us, higher tiers of distribution is Mephante Speed Lite that is resonating with consumers. Also Speedgo two, again, small carriage in high end pinnacle energy distribution is off to a great start. So the team is working at broadening our palate.

Sam poser
Equity Analyst at Williams Trading LLC

All right. Thank you very much.

Operator

Next question comes from the line of John Kernan with TD Cowen. Please go ahead.

John Kernan
Managing Director at TD Cowen

Good afternoon. Thanks for taking my question.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Sure, John.

John Kernan
Managing Director at TD Cowen

So a lot of questions on HOKA. Obviously, UGG outperformed your expectations pretty significantly in the fourth quarter. Just curious if you could give more color on UGG and by region, channel and how you're thinking about UGG in fiscal twenty six.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

I get has the more solid base than it's ever had. And as I said previously, we no longer compete in in the boot and slipper category. We're now also competing across different segments, sandals, sneakers, clogs, and in very distinctive and ownable new segments such as the slipper sneaker hybrid. We've had a lot of success with new products, such as the low melt and some of the new sandals like the Golden Glow Ride that we introduced this season, really across the globe. Most interestingly, our men's business continues to outpace our women's business, so that's an area we'll continue to invest in.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

So we feel very strongly about that brand this year and beyond.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Yeah. And, Jen, I think a good question. I think just to clear up because there was a lot of discussion in terms of, you know, perception of the UGG brand as we entered, q four. And now what you're seeing with the results is the strong performance of UGG. It's an indication of how strong the demand is for UGG.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

You know, I think as we've said for years now in terms of a scarcity model approach, there are going to be times where you're going to run lean on inventory. Right? And that is what contributes to these high levels of gross margin that we've delivered. Another example, is what we just delivered in q four. The demand for UGG remains incredibly strong, as Stefano just said, and that's across the globe.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

What we were able to do was bring in a little bit more inventory to expedite it in terms of the quarter. That's what helped contribute to a stronger performance. But I think the point here is we're going to manage inventory. We manage a scarcity model. When we run low, it's helping us maintain high levels of gross margin and increased levels of profitability.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

And so, again, another strong brand and great performance in the fourth quarter. And I think just a demonstration of how strong the demand continues for UGG. So good question. I appreciate you bringing it up.

John Kernan
Managing Director at TD Cowen

You bet. Just one more for me. Sure. How should we think about these new wholesale partner doors for HOKA globally, both domestically and internationally? And which doors do you think you have the biggest opportunity?

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

Which accounts are the biggest opportunity in? As I mentioned, it's really by channel. You know, we have opportunities like specialty, sporting goods, both here and internationally. As I said, our we're much more under penetrated than many of our competitors. And as our offer expands, we'll be able to offer different channels and different accounts a distinctive proposition.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

So we feel good about where we are. We feel good about what our marketplace plans are across regions.

John Kernan
Managing Director at TD Cowen

Got it. Thank you.

Operator

We have time for one more question, and that question comes from Rick Patel with Raymond James Financial. Please go ahead.

Rick Patel
Rick Patel
Managing Director at Raymond James Financial

Thanks. Good afternoon. Question on HOKA being planned mid teens before the escalation of tariffs. So is there something that you're seeing in the wholesale order book for this fall or the way that consumers are shopping that leads you to have a more conservative view with the near term plan, up low double digits?

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Yeah. I think, Rick, and appreciate the question. You know, as I said in the prepared remarks, you know, our order books remain strong. We haven't seen any fallout at this point, but, you know, it's we see things on a macro element shifting. Right?

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

And we see low levels of consumer sentiment, again, largely, attributed to to The US market. We're not seeing anything on the international front. International front continues to be very strong. The orders that we're seeing in The US continue to be very strong. It's really just us being a little cautious in terms of what the consumer response may be in the fall.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

So there aren't any indications yet, but we expect that there may be, and those are hard to predict. And so, again, people will begin to see higher prices across many things that they're purchasing. We don't know what that fallout is on what purchasing intent is. So, again, we'll see, again, why we're not guiding to the full year yet, once we have more certainty and we can can see how that impacts, you know, The US consumer, then we'll be in a better position to to give some guidance on that.

Rick Patel
Rick Patel
Managing Director at Raymond James Financial

And also I have a question on the go to market strategy for HOKA in The US. So it sounds like you're more willing to lean into the wholesale channel this year than you have in the past. Maybe just some color on the thinking behind that and how we should think about the long term potential of the B2C channel, which I think historically has been a strategic priority for you.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

Our long term aim is to have fifty fifty split between DTC and wholesale. Keep in mind that the DTC for us is by and large, ecommerce. We have a very, very small retail footprint in The US and internationally, a bit more in Asia, which will gradually expand as we find the right locations. So we're leaning on our wholesale partners. And as I said, as the offer expands, we'll be able to segment the marketplace, offer differentiated propositions.

Stefano Caroti
Stefano Caroti
CEO, President & Director at Deckers Outdoor

And, but we're very, very selective. We continue to be very selective. We have more asks than than what we grant in terms of distribution. And, you know, we've been speaking to a wide variety of potential partners, but we want to make sure we do it right systematically and methodically as we've done until now.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Yeah. And I think, Greg, just one more thing on that because, as you've heard us talk about it kind of in FY '20 '5 and now FY '20 '6, this is not a change in our strategy. This is us taking advantage of the opportunity presented to us with a growing awareness, consumers looking for more places to find our product. So working with the right strategic partners and wholesalers. This is an opportunity to get product in front of consumers who are searching our brand.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

Yes, we recognize that it puts a little bit of pressure in the near term on some of that DTC comp data. But as I said in my prepared remarks, once we get beyond q one, our expectation is you're gonna see some improvements there. I think the other call out, and and we've talked about it again in our prepared remarks, is with new model changeovers, one of the dynamics that we saw since January is that customers wanted to go see, feel, and try on the product, and that helped contribute to the strong wholesale performance that we saw. So there was a willingness on the part of the consumer to go into a physical retail presence to find the shoe to try it on because these were significant upgrades to our models. That put a little bit of pressure on DTC.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

So, again, yes, the numbers were a little bit lower than what you've seen historically. Not a change in strategy. We're confident that they're gonna return. There are unique dynamics that happened between January and now that have affected the DTC comp growth. We're not concerned about that with these unique factors, our ability to continue to grow this, But we're going to feel some pressure as we've opened up these points of distribution.

Steven Fasching
Steven Fasching
CFO at Deckers Outdoor

So that's some of the near term pressure that you're seeing.

Rick Patel
Rick Patel
Managing Director at Raymond James Financial

Really helpful. Thank you.

Operator

And ladies and gentlemen, this does conclude today's conference call. Thank you for your participation and you may now disconnect.

Executives
    • Erinn Kohler
      Erinn Kohler
      Vice President of Investor Relations & Corporate Planning
    • Stefano Caroti
      Stefano Caroti
      CEO, President & Director
Analysts

Key Takeaways

  • For fiscal year 2025, Deckers reported record results with revenues up 16% to $4.99 billion, gross margin expanding 230 bps to 57.9%, operating margin rising 200 bps to 23.6% and EPS up 30% to $6.33.
  • The HOKA brand grew 24% to $2.2 billion, with international sales up 39% to 34% of revenue, bolstered by rising brand awareness, global flagship openings like Shanghai and continued product innovation.
  • UGG delivered 13% growth to $2.5 billion, with wholesale up 15%, DTC up 11% and international up 20% to 39% of sales, while expanding year-round categories and accelerating male consumer adoption.
  • New U.S. tariff measures are expected to increase cost of goods sold by up to $150 million in fiscal 2026, leading to lower gross margins despite planned selective price increases and cost-sharing with factories.
  • For Q1 fiscal 2026, the company expects revenue of $890–910 million, a ~250 bp gross margin decline and EPS of $0.62–0.67 versus $0.75 last year, reflecting higher freight costs and promotion levels.
AI Generated. May Contain Errors.
Earnings Conference Call
Deckers Outdoor Q4 2025
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